A Watch Full Of Charme
Switzerland, 1966
Silver papillon dial, gold hands
18k solid gold watch case with screwdown caseback
34mm
Automatic movement, cal. 561, chronometer grade, serial: 20940766
Original, (long) Omega 18k solid gold milanese bracelet
Somewhat surprising perhaps is to learn that Omega felt an occasion worthy of a special commemorative watch was when they received the Golden Mercury prize in 1965. The Golden Mercury prize is the equivalent of an Oscar for commerce. Today the organization resides in Paris and appears to mainly give the award to larger east European companies following the fall of the Iron Curtain. Back in the sixties Omega got the prize for “their exemplary activities favoring the Italian economy and the efficiency of their sales network”. Only issued once annually worldwide the Golden Mercury award was considered quite an achievement. The award caused the official Omega importer for Italy at the time, Carlos De Marchi, to have Omega make a small series of 200 special watches made in 1966 to celebrate the occasion. The watches were not individually numbered as we would expect today of a limited edition watch.
Newsletter
Enter you email address
SHUCK THE OYSTER
Cologne – Berlin
T + 49 (0) 160 95661736
F + 49 (0) 157 35178422
office@shucktheoyster.com
www.shucktheoyster.com